Sunday, May 19, 2019

I am sick to death of "firsts" that aren't

If you're going to claim to be "first" with some invention, try -- just for a change -- to actually be first.

There is a decided trend toward hype, hype, and over-hype regarding the originality of inventions. More than anywhere else, you'll see this on Kickstarter. And more often than not, it's bogus. Even if it's a great idea, even if it's very cool, I tend to give these things a pass, because I simply can't stand the disingenuous self-aggrandizement that's taking place. I refuse to fund those particular lies.

Let's look at a couple:

SQUARE OFF: World's first robotic chessboard

This was the product that got me paying attention to this trend. In October 2018 there was an ad on Facebook describing it as the world's "first robotic chessboard". They subsequently backed off that claim. It was toned down to the world's first telerobotic chessboard, and now it's described as the world's smartest chessboard.

The reason for my ire was simple. The Fidelity Phantom models played on a physical board back in the 1980s. Dedicated chess computers were all the rage back then. The patent for the Phantom expired in 2000. Obviously, the cool factor of moving pieces around by moving magnets under the board is as wonderful and impressive now as it was "back in the day". But while the Phantom was a very cool device, it didn't change the world as the hype for the Square Off claims for itself. In the real world, the Square Off probably has the same chance of changing the world as the Phantom had.

Respect to Square Off for ditching the "first" claims. I was genuinely mad at them when the ads first came out, and I'm very happy to see them reign it back. I wish them well. Nevertheless, this was the bit of hype that set me off.


ECOAC: World’s first desktop thermoelectric cooler/heater
Here's the Kickstarter

Bullshit. This device operates on the Peltier effect. It's a well-known principle of thermocoupling that was invented in 1834 by Jean Charles Athanase Peltier. That's 185 years ago. Do you think somebody might have thought to try this out as a portable A/C unit since then? Just maybe?

Of course they have! You can even search YouTube and other websites for plans to build your own. You can buy the frakking thermocouples. But guess what you can't do? You can't really cool anything down beyond blowing a bit of cool air on your face, and you certainly can't pat yourself on the back about being "eco-friendly" while you're doing it. In fact, there are clear reasons why this hasn't caught on as an A/C option. And there are other reasons why putting an unvented A/C unit on your desk won't do what you're promised. The two biggest reasons are science and math.

BTW, can it work? 
Of course it can; it's a real effect. You're going to feel some cool air if you're close to it and it's pointed at you. And in reverse you'd get a little warm if you're close to it and it's pointed at you... but no more than if you were heating yourself with a 60 watt light bulb. For that, it's consuming 100 watts of electricity (and I'm seriously doubtful about the power claims, but they don't get very specific). Certainly it can't give you more energy than it can draw out of the heat sink (water tank ). It also can't cool down anything once the heat sink (water tank) is saturated. Does it use a chemical coolant? Absolutely yes; it uses water (a very abundant and safe chemical). But the tank doesn't have much capacity. So you'll spend a lot of time either waiting for the water to cool down/heat up or you'll have to change out the water. And because it consumes energy, and the Laws of Thermodynamics have not been repealed, it will always have the effect of a net raising of the temperature in any environment, regardless of whether it's used to generate cool or warm air.

I'm going to simplify this, but remember, it's generating 60W, consuming 100W, and wasting that other 40W. You might be thinking, 60W cool - 40W heat = 20W net cooling. Not really. That 20W is the capacity of your heat sink. After that it stops working, and then the heat is re-released into the room as your water cools down. Net result: on A/C the room ends up warmer than you started. You're better off pushing the heat out of your environment than trying to capture it right there on your desk. This is why even though other people have built portable Peltier units (making the ECOAC not the first) the tech has not really caught on commercially. For what it's worth, it makes more sense to vent warm air outside than use the water heat sink, but this is marketed as a desktop unit.

The marketing is there not to sell you on numbers, but on feelz. You're told it's eco-friendly, so you're supposed to believe it is, even if you're sucking 100W from a coal-fired generator in the next county. Honestly, if they really wanted to make it eco-friendly, they wouldn't put unnecessary power-wasters on it like Bluetooth and speakers. So don't think about that... just feeeeelz.


More World's Firsts


Try it yourself: search Google for world's firsts on Kickstarter. I got 833,000 results. See how many promise to "change the way you think about [yadda yadda yadda]". It has become a bit of a tired meme among Kickstarter projects. Obviously, people think that their projects will not become successful unless they adopt a standard sales template over-hyping innovative, game-changing aspects of whatever it is they're selling. In almost all of the cases I've seen, it's just a convenient label that tells me to stay far, far away from the decidedly non-world-changing thingamabob being marketed.





No comments:

Post a Comment